Post by account_disabled on Jan 8, 2024 6:21:56 GMT
The highly anticipated Christmas advert from John Lewis & Partners (created again together with Waitrose & Partners) is freshly hatched and this year has a slightly different approach than the one we are usually used to , although the characters that parade through it They are as charming as ever. With “Give a Little Love” (that's the name of the latest from John Lewis & Partners) the famous British department store chain wants to impregnate an entire nation with kindness. Not in vain, the spot, illuminated by the agency Adam & Eve DDB , was released today, November 13, coinciding with the celebration of World Kindness Day. The two-minute advertisement differs in its format from other previous spots. And instead of relying on a long-form narrative , the ad houses nine different vignettes (also accompanied by different animation styles) . The objective? Illustrate everyday acts of kindness (those that the pandemic has brought to the forefront in recent months). John Lewis considered the possibility of canceling its Christmas campaign this year The song that provides the soundtrack to "Give a Little Love" is for the first time an original song and not a "cover" (as is usual in John Lewis Christmas advertising).
The British soul singer Celeste is the performer and composer of the beautiful song that lends its chords to the new John Lewis spot: "A Little Love." If you do not see the embedded video correctly, click here Phone Number List The different scenes that come together in the advertisement are connected by the heart (the symbol of the new John Lewis campaign) that the characters pass to each other from panel to panel. And the plot emphasizes how small and often random acts of kindness can spark a chain reaction and make the world a better place. In the vignettes that make up the spot, different animation styles are recognizable (from the so-called "plastimation" to CGI), as they also bear the signature of eight different artists , among whom Chris Hopewell (who has created music videos for Radiohead and Franz Ferdinand) and the French animator Sylvain Chomet. Beyond this first spot, there is a second complementary ad lasting 30 seconds that emphasizes this time on the solidarity part of the campaign . John Lewis has committed, not in vain, to raising £4 million for two NGOs. This second announcement is signed by four postgraduate students from Kingston University.
If you do not see the embedded video correctly, click here In both the first and second spots, John & Lewis wanted to rely on professionals from the creative industry , which has been one of the hardest hit by the COVID-19 pandemic . Both spots have been directed by Oscar Hudson through the production company Pulse Films , while the Manning Gottlieb OMD agency has assumed the purchase and media planning of the campaign. This time the John Lewis campaign has a strong solidarity component Although John Lewis keeps the budget it has invested in its new Christmas campaign under lock and key, it assures that the amount has been much smaller than in previous editions. And he does not hesitate to admit that he even considered canceling his traditional Christmas campaign this year. As part of their new Christmas campaign, John Lewis and Waitrose have set out to raise £4 million for two non-profit organisations: FareShare (with a focus on poverty) and Home-Start (which supports parents who need help). support type). John Lewis and Waitrose encourage their customers to take part in this charity campaign in several different ways : making donations, purchasing limited edition products (such as the heart-shaped umbrella that appears in the spot), using their loyalty cards to increase donations, showing a pinch of kindness to others, and providing help to your local community.
The British soul singer Celeste is the performer and composer of the beautiful song that lends its chords to the new John Lewis spot: "A Little Love." If you do not see the embedded video correctly, click here Phone Number List The different scenes that come together in the advertisement are connected by the heart (the symbol of the new John Lewis campaign) that the characters pass to each other from panel to panel. And the plot emphasizes how small and often random acts of kindness can spark a chain reaction and make the world a better place. In the vignettes that make up the spot, different animation styles are recognizable (from the so-called "plastimation" to CGI), as they also bear the signature of eight different artists , among whom Chris Hopewell (who has created music videos for Radiohead and Franz Ferdinand) and the French animator Sylvain Chomet. Beyond this first spot, there is a second complementary ad lasting 30 seconds that emphasizes this time on the solidarity part of the campaign . John Lewis has committed, not in vain, to raising £4 million for two NGOs. This second announcement is signed by four postgraduate students from Kingston University.
If you do not see the embedded video correctly, click here In both the first and second spots, John & Lewis wanted to rely on professionals from the creative industry , which has been one of the hardest hit by the COVID-19 pandemic . Both spots have been directed by Oscar Hudson through the production company Pulse Films , while the Manning Gottlieb OMD agency has assumed the purchase and media planning of the campaign. This time the John Lewis campaign has a strong solidarity component Although John Lewis keeps the budget it has invested in its new Christmas campaign under lock and key, it assures that the amount has been much smaller than in previous editions. And he does not hesitate to admit that he even considered canceling his traditional Christmas campaign this year. As part of their new Christmas campaign, John Lewis and Waitrose have set out to raise £4 million for two non-profit organisations: FareShare (with a focus on poverty) and Home-Start (which supports parents who need help). support type). John Lewis and Waitrose encourage their customers to take part in this charity campaign in several different ways : making donations, purchasing limited edition products (such as the heart-shaped umbrella that appears in the spot), using their loyalty cards to increase donations, showing a pinch of kindness to others, and providing help to your local community.