Post by account_disabled on Jan 8, 2024 10:10:03 GMT
Christmas advertising , usually emotional, seems destined this year to exude more emotions than ever. This is attested to by the new Christmas spot from the German supermarket chain Penny , which appeals to the viewer's generosity and sense of community in one of the most difficult years in memory in a long time. The spot, which has the motto "Christmas for everyone" , lasts approximately 100 seconds and is made with 3D and 2D animations. With it, Penny aims to pay tribute to the cartoons that the little ones in the house enjoy so much at Christmas. The ad, signed by the agency Serviceplan Campaign and the production companies Neverest and Glassworks.
Tells the story of a boy named Felix whose actions (sometimes malicious) are systematically confronted with a phrase tinged with negativity: "Imagine that the entire world would do that. Poor Felix is tired of hearing Email Data this phrase constantly spring from the lips of adults , but he finally manages to give it a twist and imbue it with pure generosity. If you do not see the embedded video correctly, click here “If we all help, it's really Christmas for everyone” is the phrase that ends Penny's new Christmas advert. The emotional story told in the spot is infused with the apt chords of Bob Marley's "Three Little Birds" performed for the occasion by the British singer Frances.
With its announcement, Penny also intends to celebrate the return to its stores of its emblematic blue chocolate elf , a victim in German lands of many intolerant attacks for daring to be an alternative to the typical Santa Claus dressed in red. All sales generated by Penny's Blue Chocolate Pixie will be donated entirely to the Red Cross to help the homeless. “The spot is rooted in a very simple idea: the world could be a better place if we didn't just imagine it that way and act accordingly ,” explains Christoph Everke, creative director of Serviceplan Campaign. "And the good thing is that Penny is putting this message into practice thanks to her collaboration with the Red Cross," he emphasizes.
Tells the story of a boy named Felix whose actions (sometimes malicious) are systematically confronted with a phrase tinged with negativity: "Imagine that the entire world would do that. Poor Felix is tired of hearing Email Data this phrase constantly spring from the lips of adults , but he finally manages to give it a twist and imbue it with pure generosity. If you do not see the embedded video correctly, click here “If we all help, it's really Christmas for everyone” is the phrase that ends Penny's new Christmas advert. The emotional story told in the spot is infused with the apt chords of Bob Marley's "Three Little Birds" performed for the occasion by the British singer Frances.
With its announcement, Penny also intends to celebrate the return to its stores of its emblematic blue chocolate elf , a victim in German lands of many intolerant attacks for daring to be an alternative to the typical Santa Claus dressed in red. All sales generated by Penny's Blue Chocolate Pixie will be donated entirely to the Red Cross to help the homeless. “The spot is rooted in a very simple idea: the world could be a better place if we didn't just imagine it that way and act accordingly ,” explains Christoph Everke, creative director of Serviceplan Campaign. "And the good thing is that Penny is putting this message into practice thanks to her collaboration with the Red Cross," he emphasizes.