Post by account_disabled on Mar 2, 2024 12:14:44 GMT
Content marketing can come in the form of social media posts, company blog articles, website copy, but there are always new formats and emerging channels to keep tabs on if you want to achieve your goals. In this second article in the series with trends and insights dedicated to digital content, we offer you some statistics collected by HubSpot. Statistics to know about B2B content marketing Content marketing is a process that involves the definition, planning, creation and sharing of content intended for the target audience. The benefits that can be obtained range from increasing brand awareness to lead generation, from engaging contacts to converting them into customers, with an impact on turnover. New Call-to-action HubSpot's report The State of Content Marketing has always been a point of reference for professionals, whether they are content agencies or B2B companies with an internal marketing team. Here are some insights! 90 % of companies that had an active content marketing strategy at the end of 2021 invested the same budget for 2022 activities 66 % of marketers expect to see their budget for content activities increase compared to the previous year [source
Content Marketing Institute ] More than 60% of professionals measure the success of the content strategy based on the impact on sales. 69 % of marketers invested in SEO during 2021, a 5% increase over 2020 40 % of report participants will increase their budget for virtual or hybrid events (webinars or conferences) during 2022 45 % of content marketers use the infographic format, while 38% plan to start using it 56 % of those who publish infographics indicate them as the most effective format for their marketing con Australia WhatsApp Number Data tent 52 % of marketers plan to invest the same resources as the previous year to create infographics, while 38% plan to increase the budget available for this format 83 % of professionals intend to adopt a more strategic approach to SEO , moving from technical optimization to a more effective use of keywords in content, to position it by meeting users' real search intentions and therefore creating , unique and valuable pages. 64 % of respondents plan to focus on mobile optimization, internal and external links 89 % of marketers intend to invest the same budget (or increase it) for the production of video content The number of videos viewed online
by each person each week nearly doubled from 2018 to 2021, reaching 18 hours per week according to data from Wistia Video is the format most used by HubSpot report participants in 2021 content strategies content marketing The top 4 most used formats are: video blog articles Images infographics The most widespread tools in B2B companies for content marketing are analytics tools, platforms for automatic sharing on social media and email marketing software . b2b content marketing Where not specified, the source of the statistics collected in this article is The State of Content Marketing Report. The main objectives of content strategies in B2B companies are: brand awareness, increased sales and customer engagement. The challenges to overcome concern the ability to create content that generates leads, to find ideas for new materials and the ideal format for your tar
Content Marketing Institute ] More than 60% of professionals measure the success of the content strategy based on the impact on sales. 69 % of marketers invested in SEO during 2021, a 5% increase over 2020 40 % of report participants will increase their budget for virtual or hybrid events (webinars or conferences) during 2022 45 % of content marketers use the infographic format, while 38% plan to start using it 56 % of those who publish infographics indicate them as the most effective format for their marketing con Australia WhatsApp Number Data tent 52 % of marketers plan to invest the same resources as the previous year to create infographics, while 38% plan to increase the budget available for this format 83 % of professionals intend to adopt a more strategic approach to SEO , moving from technical optimization to a more effective use of keywords in content, to position it by meeting users' real search intentions and therefore creating , unique and valuable pages. 64 % of respondents plan to focus on mobile optimization, internal and external links 89 % of marketers intend to invest the same budget (or increase it) for the production of video content The number of videos viewed online
by each person each week nearly doubled from 2018 to 2021, reaching 18 hours per week according to data from Wistia Video is the format most used by HubSpot report participants in 2021 content strategies content marketing The top 4 most used formats are: video blog articles Images infographics The most widespread tools in B2B companies for content marketing are analytics tools, platforms for automatic sharing on social media and email marketing software . b2b content marketing Where not specified, the source of the statistics collected in this article is The State of Content Marketing Report. The main objectives of content strategies in B2B companies are: brand awareness, increased sales and customer engagement. The challenges to overcome concern the ability to create content that generates leads, to find ideas for new materials and the ideal format for your tar